Twitter has inked a new multi-year deal with the NFL

In  an effort to bring a larger audience to the platform, and in a show of support for the company’s future interim CEO Jack Dorsey scooped up some more stock. Shares jumped 7.8% Monday to $29.17, after regulatory filings showed Dorsey bought more than 31,000 shares, or $875,000 worth of stock, last week. With the content and advertising deal, the NFL
will push content onto Twitter
(including videos and photos from games) and Twitter will use an algorithm to promote it to users.While Twitter and the NFL have partnered since 2013, the new deal will mean “significantly more” NFL content than in the past, according to the companies.