Starbucks strikes deal to open storestarting next year. The coffee chain has agreed to a licensed partnership with management group Taste Holdings
Starbucks Corp. is joining a flood of international food and retail chains into South Africa as they look to generate demand continent-wide for their products among the region’s growing consumer class.
The Seattle-based coffee chain on Tuesday said it has licensedSouth African management group Taste Holdings Ltd. to open the first sub-Saharan Starbucks in
Johannesburg next year, with more locations in South Africa to come.Starbucks sources much of its coffee from African countries like Rwanda and Uganda, but has just a handful of stores on the continent in Cairo and Casablanca, Morocco